art of the poster
As I slave away at the building of numerous images for my upcoming film "ClimaXXX: a love story", I reflect on what an art it is to create an original, imaginative and eye catching promotional poster for a film. Though I do enjoy it, I admit that I have been forced to, for budgetary reasons, create all the promo images for my various films... and certainly ClimaXXX will be no different.
Let's not forget that movie posters are marketing tools first and foremost. Advertising art. They are supposed to intrigue us, spook us, make us giggle like school children. They are designed to get our attention however they can. And some actually do even somewhat accurately represent the story being told. I do vaguely recall reading a newspaper article many years ago about the contractural obligations of studios to making actors heads a minimum size on the poster, especially in relation to other actor's 'heads' also being featured on the poster. It's kinda like being made to remove all the brown M&M's from the pre-show snack bowl.
If and when I get even close to rubbing up against those kind of issues, you can guarantee somebody else will be slappin' that poster together. Someone with much more marketing savvy than your truly.
A few opinions of Hollywood's best of 2006.
-from Sam's Myth
-from Dangerous Universe
Below is one of my faves. It's a bit of a cheat as Chan-wook Park's Sympathy for Lady Vengeance (released in North America as simply Lady Vengeance) was released in 2005. I've included it here because the bloody thing never got a theatrical release in my town and I just caught it when it appeared on video a couple months back. There are many versions of the poster lurking around cyberspace, but this is one of the best.
Let's not forget that movie posters are marketing tools first and foremost. Advertising art. They are supposed to intrigue us, spook us, make us giggle like school children. They are designed to get our attention however they can. And some actually do even somewhat accurately represent the story being told. I do vaguely recall reading a newspaper article many years ago about the contractural obligations of studios to making actors heads a minimum size on the poster, especially in relation to other actor's 'heads' also being featured on the poster. It's kinda like being made to remove all the brown M&M's from the pre-show snack bowl.
If and when I get even close to rubbing up against those kind of issues, you can guarantee somebody else will be slappin' that poster together. Someone with much more marketing savvy than your truly.
A few opinions of Hollywood's best of 2006.
-from Sam's Myth
-from Dangerous Universe
Below is one of my faves. It's a bit of a cheat as Chan-wook Park's Sympathy for Lady Vengeance (released in North America as simply Lady Vengeance) was released in 2005. I've included it here because the bloody thing never got a theatrical release in my town and I just caught it when it appeared on video a couple months back. There are many versions of the poster lurking around cyberspace, but this is one of the best.
